Digital Identity Friday Five: May 2, 2025
Covering the most interesting news for the week of April 26 to May 2
Today is Friday, May 2. Here are five things in #digitalidentity that I found interesting this week
But first, are you registered for PEAK IDV & The Prism Project Deepfakes & Synthetic Identity Three Beam Stream coming May 6?
Our panelists are tackling tough questions and we’re inviting YOU to join in!
🔗 peakidv.link/TPP3beam
I’m also excited to announce a new media format that I’m debuting next week at Finovate #SanDiego
PEAK IDV POV ... digital identity conversations from a first-person perspective!
I’ll be recording live chats at the event using Ray-Ban Meta AI glasses 👓
Are you a #SoCal local? There’s still time to join us May 7-9:
peakidv.link/FinovateSD
#fintech #innovation #financialservices
Now the updates!
1/ Incognia Launches Incognia ID
Incognia announced a major update in the battle against #fraud
"By using one overarching identifier, Incognia ID streamlines and automates risks that did not previously exist with device fingerprinting."
Incognia’s device-centric approach is leveraged by brands such as Grubhub, Delivery Hero, & Nextdoor
Congrats, André Ferraz and Incognia team!
[Btw - you can see my 2023 interview with André on PEAK IDV EXECUTIVE SERIES VIDEO PODCAST]
🔗 peakidv.link/FerrazPod
2/ Mitek Systems Appoints Garrett Gafke as Chief Operating Officer
Mitek announced the appointment of Garrett Gafke as its new COO
Garrett is well known in the industry as the Founder and former CEO of #IdentityMind which was acquired by Acuant and later GBG Plc
Congrats on your appointment to COO, Garrett
3/ Persona Raises $200M Series D at $2B valuation
Persona announced a massive $200 million Series D, led by Founders Fund and Ribbit Capital
Founded in 2018, Persona has risen to become one of the top companies in #identityverification and #digitalidentity
The latest round puts Persona’s valuation at a whopping $2 billion!
Congrats, Rick Song and team on the funding milestone
4/ Google Wallet: It’s now easier to prove age and identity
Alan Stapelberg, Group Product Manager for Google Wallet announced residents of the #UK will soon be able to create digital ID passes with their #UK passports and securely and conveniently store them in Google Wallet
“Given many sites and services require age verification, we wanted to develop a system that not only verifies age, but does it in a way that protects your privacy."
Both Google and Apple are investing heavily in #identitywallets
Companies like ID.me and Yoti also offer similar wallet experiences
5/ New Scientist: Deepfake makers can now evade an unusual detection method
The AI arms race is heating up!
This time, AI-powered deepfake videos with altered facial expressions can display realistic heartbeats through skin color changes
This #GenAI advancement may hinder some deepfake detection methods obsolete
*** LINKS
INCOGNIA: peakidv.link/1-ff05-02
MITEK: peakidv.link/2-ff05-02
PERSONA: peakidv.link/3-ff05-02
GOOGLE: peakidv.link/4-ff05-02
DEEPFAKES: peakidv.link/5-ff05-02