Digital Identity Friday Five: May 23, 2025
Covering the most interesting news for the week of May 17 to May 23
Today is Friday, May 23. Here are five things in #digitalidentity that I found interesting this week
But first, did you miss #FinovateSpring in San Diego earlier this month?
Don't worry! I'm speaking with Finovate's Greg Palmer next Tuesday, May 27 to recap the event’s highlights
Sign up 🔗 peakidv.link/FSDRecap
And now updates!
1/ Aware, Inc. Appoints Lona Therrien to CMO
Aware announced cybersecurity executive Lona Therrien joined as the company’s new Chief Marketing Officer
Most recently, she served as Chief Marketing Officer at ExtraHop
"Her strategic mindset, deep understanding of the cybersecurity landscape, and ability to align marketing with business growth are exactly what we need to propel Aware through our next phase of expansion." said Ajay Amlani, CEO of Aware
Congrats, Lona and Ajay!
2/ Vouched Launches "Know Your Agent" Verification
In what may be the first of its kind announcement, Vouched launched several initiatives to ensure the coming #agenticAI ecosystem is built on a foundation of strong identity and trust
"As AI agents have become more autonomous and are entrusted with sensitive tasks, the need for reliable identity and reputation standards is more urgent than ever." said the press release
Learn more by visiting their landing page: peakidv.link/VouchedKYA
3/ World raises $135M
The World Orb is coming to a neighborhood near you!
World’s "proof of human" device is expanding its network after they raised $135 million from Andreessen Horowitz and Bain Capital Crypto through the sale of $WLD
"AI is rapidly evolving. The tools to distinguish humans from machines should scale at a similar pace to help prepare humanity for the AGI era."
The "AGI era" is coming, friends!
Next Tuesday, I will publish a breakdown on my reaction to World’s Orb rollout and why it matters to trusted identity in the age of AI
Be sure to follow Steve Craig and activate the 🔔 for post alerts
4/ FedScoop: The White House is reviewing the nation’s biometrics operation
The Homeland Security Council is now working with federal agencies and departments to review "all biometrics programs to ensure they perform as efficiently and effectively as possible," Abigail Jackson, a spokesperson for the White House, told FedScoop on Tuesday
5/ Sift Announces ActivityIQ
Sift announced several new capabilities for fraud and risk teams
Particularly interesting is ActivityIQ
It leverages #genAI to better identify and surface account takeover (#ATO) fraud patterns that might otherwise go undetected
"ActivityIQ saves analysts significant time reviewing high risk sessions by summarizing risk patterns across multiple accounts simultaneously"
And that’s this week’s #fridayfive
*** LINKS
AWARE: peakidv.link/1-ff05-23
VOUCHED: peakidv.link/2-ff05-23
WORLD: peakidv.link/3-ff05-23
FEDSCOOP: peakidv.link/4-ff05-23
SIFT: peakidv.link/5-ff05-23